As a South African Company it is our goal to enrich the lives of the people that make this a beautiful country to be part of. To this extent our Social Investment committee aim to partner with organisations and campaigns that are relevant to our brands and work hard at improving the lives of those less fortunate.

Reach for Recovery

Reach To Recovery is an International organisation which was started in the U.S.A. in 1952 when there was a tendency to discourage patients from discussing their operations with other patients.

That year, Therese Lasser, a mastectomy patient, realised that not enough was being done for the woman whose life had changed dramatically in the span of a few hours. Through trial and error she learnt to adapt to her new lifestyle. As a mastectomy patient who had adjusted well to her surgery, she found that she could provide assistance to other women.
Mrs. Lasser well understood the psychological importance of a personal touch in helping women return to their previous way of living as quickly as possible after breast surgery.
Following Mrs. Lasser's visit to South Africa in 1967, a similar programme was initiated by mastectomy patients in this country under the title "Reach for Recovery". Many countries throughout the world offer assistance to women using a similar programme.

There are no dues or charges. It is a voluntary and free service available with her doctor's approval to any woman who has had breast cancer.
Volunteers of Reach for Recovery , must themselves have undergone the trauma of breast cancer. They are carefully screened and undergo a training programme.
They are available for pre and post operative guidance and counselling. They are available to listen, answer questions and advise (non medically ) at all times.
They provide a comfort kit, consisting of literature,an exercise brochure, a sponge , a soft pillow for under the arm and a bag to carry the drain in. Most important is the provision of a soft temporary prosthesis, for women who have not undergone immediate reconstructive surgery. They are also given a list of stockists for permanent prostheses.
We try to educate and create as much awareness as possible by giving talks, lectures and demonstrations.

Reach for Recovery is built on a simple yet universal principle:that of one woman who has experienced breast cancer herself giving freely of her time and experience to assist and support another woman with breast cancer.

We are extremely grateful to companies like Incolabs for their awareness and generosity. The money raised by them and donated to us helps to purchase the above comforts and where necessary to provide silicone prostheses to indigent women.

Innoxa donate R10 from every Neck and Bust Treatment product sold during the month of October.