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What We Stand For

Incolabs (Pty) Ltd was established in April 2006 and is a South African Company specialising in quality personal care and household consumer goods with a mix of local brands exhibiting rich heritage, as well as three International licensed brands.

Incolabs is a 'Brand Incubator', developing, launching, growing and restoring quality brands. Incolabs employees are fondly known to each other as "INCredibles!" Driven by a talented, passionate team with an entrepreneurial spirit, INCredibles work together, to create innovation that adds value to our consumers and customer's everyday lives.

Our manufacturing partners share our vision of striving to develop and maintain a transparent and innovation driven culture and we strive to cultivate a value system that helps us to deliver quality products.

Our Purpose

"Incolabs exists to offer consumers trusted, quality brands with heritage that are relevant to our market, desirable to our consumers, that inspire confidence, emotion and care!"

    Our sustainable success is dependent on the ability to:
  • Develop, restore & grow quality brands.
  • Building mutually beneficial relationships and partnerships with our INCredibles, suppliers & customers.
Our Values
    INCredibles...talented individuals, working together, creating uniqueness, achieving results!
  • Together, as part of one team, we can redefine tomorrow while working co-operatively for the same goal. In doing so, we nurture, grow and develop our people.
    'Excited by Mondays' ... live with passion!
  • This is a great place to work where our "Gees" defines us from other organisations and businesses. People always say, "What awesome people the INCredibles are!"
    Live your conscience ... play fair!
  • We treat people with the same respect we would expect, while maintaining our integrity at all times.
    Think, dream - make it happen!
  • Dare to dream... challenge the status quo... Trying but failing is okay; failing to try is not!
    Own it ... we care, we can, we commit!
  • "Just do it" is our mantra, with accountability at all levels and responsibility taken as if the resources and assets were our own.
    Results count ... always deliver on promises!
  • We have clear and achievable objectives. As we build our own objectives and budget these become non-negotiable. Results help create the glue that makes successful teams.