A Dynamic Marketing and Sales Business in the FMCG Sector
Incolabs was created by acquiring and growing branded personal care and homecare products in Southern Africa. It was established in January 2006 and is a South African personal care and homecare company, offering consumers iconic and trusted brands such as Lip Ice, Everysun, Tropitone, Karvol, Milton, Innoxa, Gallia and Like Silk. Incolabs’ business philosophy has been to develop, launch and expand brands while retaining and extending their relevance in the modern world. Incolabs has extended its domain focus into the premium food category and as such has acquired the licence for the Douwe Egberts brand in South Africa.
Slowly, and with dedication and focus, Incolabs has developed the ability to enhance brand equity through an emphasis on innovation, speed to market, and pure passion. Incolabs operates within the highly competitive Southern African supermarket, drugstore, wholesale, pharmacy (including independent pharmacy) and departmental channels and has created a reputation for excellence with these retailers. Incolabs owns 18 brands and distributes a small number of products under licence.