Our Values

Incolabs was established in 2006 as a business specialising in quality personal care and household consumer brands.

With a mix of local brands exhibiting rich heritage, as well as a number of international licensed brands, Incolabs has grown into a dynamic young business led by a passionate team.

At the heart of our business is our brands – Incolabs is passionate about creating brands and products that delight our consumers and add value to their lives every time they choose to purchase us.

From sun screen to sweeteners, baby care products to premium coffee, we represent some of the leading consumer brands in South Africa.


  • They clearly communicate what is important to us as individuals, as a team and as a Company.
  • They inspire us, as we aspire to achieve and uphold them.
  • They materially influence how we behave.
  • They center and align us.
  • They are distinct to us and contribute to our overall success.
  • They shape our culture.


We act with purpose and determination. We are totally committed to the Company’s short term goals and long term vision. We hold ourselves accountable. We do what we say we will do, on time.



We are a winning and inspirational team. We are committed to a common team purpose. We pursue true collaboration by embracing each other and approach inevitable change with a positive and “can-do” attitude. We treat each other with integrity and respect. We are curious, selfless, supportive, and authentic. We trust each other. We always communicate appropriately, and share and learn from one another. We develop ourselves and the team. The whole is bigger than the sum of the parts.



We are inspired by Life and Incolabs. We have a passion for the Company, the brands and the people.   We participate with unbridled enthusiasm, energy and spirit.  We live our roles with heart and soul, by demonstrating a deep knowledge, love and enthusiasm for what we do and we have a desire to share that knowledge and love.



We seek out performance by sustained excellence. We demonstrate the highest standards and seek to overachieve.  We are results driven.  We are committed to work within institutionalized and defined standards and procedures.  We are organized.  We are accountable and walk the talk. We are tenacious.  We seek knowledge and are knowledgeable.  We are open-minded, flexible and continuously look to improve and be innovative